Digital Floor Guide

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Digital Floor Guide

Multilingual Support! This intuitive touchscreen panel floor guide leads to the right stores to find one’s favourite products!

In addition to the floor guide function, which allows customers to find the location of the store based on store/brand information, there is also an option to find stores based solely on a product search.
 
The multilingual functionality of the guide makes it ideal for customers from overseas.
Furthermore, because the guide is centered around photographs, it can be operated intuitively for the most part without relying on language.

In addition, the entire screen reacts interactively in response to the user’s actions, makingthis guide attractive as a piece of public art.

This is a new, interactive floor guide that supports both large and small touchscreen panels.

TERM
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FUNCTION

A multilingual floor guide that needs no language
This floor guide assists customers at the entrance to the facility in finding the best route to get to where they want to go, as well as transition points such as escalators and elevators. Stores are sorted by floor, name, category, and other detailed information, all of which is displayed along with the latest store updates. Because the guide is multilingual, it responds to the needs of customers from overseas, whose numbers continue to increase. Also, because the guide is centered around photographs, it can be operated intuitively for the most part without relying on language, meaning that customers can often find the stores they want to visit based on photographs alone. In the future, no matter what language support is needed, this floor guide will allow for customers from anywhere in the world to find their way around the facility without having to worry about language barriers.
When customers feel that they want something, they want to go directly to the store
From the product images spread out across the touch-screen panel, it is simple for customers to find whatever they are looking for. With a simple touch of a photograph, detailed product information will be displayed. Based on this photograph, a slideshow of related products is displayed, revealing one product after another. After finding the desired item, customers can see which stores sell it, and proceed there. This floor guide attracts consumer attention, creates encounters with new products, and helps get consumers into stores.
Clean Movement, Visual Searchability, Intuitive Usage
With floor maps only listing store names, it is impossible to know what items will be sold at a given shop or what food will be available at a certain venue. In this Digital Floor Guide product photographs also appear on the floor map. By looking at product photographs, consumers can discover at a glance which products are sold in stores and which foods are available to eat in restaurants, making it easier for users to find what they are looking for. The display on the screen is clean, and the usage is smooth and intuitive like that of a smartphone.
A dedicated management screen that can be updated via smartphone
A dedicated management screen is provided for this display so that information can be easily managed via smartphone, and store staff can continuously update information in real time. Consumers viewing the floor guide will be able to discover sales or special events before deciding to visit a store. Store staff can help design a floor guide for customers in real time.
Products recommended by aisle/store signage
Using a single data source, the Digital Floor Guideis able to output to various screens among other usage options, make it a one source muti use solution. Not only is it possible to place multiple signs in the entrance, shops can also display recommended products on floor/aisle signage and can even use signage to give recommendations directly to users.

BENEFIT

Easy-to-follow floor guide that can be used intuitively
Using real-time updates to encourage customers to explore
Product appeal and new discoveries for users
Catch people’s eyes, and get them moving

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